Carrying around overpriced cups of Starbucks coffee is already in vogue, so I was surprised to learn about the mega chain's latest offering: a Starbucks card designed by Project Runway winner Christian Siriano.
I need preface this by saying that I like Siriano, I really do. The guy was a hoot on Project Runway. His designs were a fresh breath of creativity. Heck, I'm even supportive of his makeup line at Victoria's Secret. But I just can't take this card seriously.
From the Starbucks' Web site:
“One of the things I love about fashion is that it can change the way you feel inside and out. Put on a fabulous little something and you feel like a new lady! Giving back is the same – it changes what’s going on in your life because it changes what’s going in your heart. It’s true, people! This year, the Card design that I created with Starbucks is all about putting the spirit of fashion and giving into your life for the Holidays. And maybe a Frappuccino Blended beverage, too. I can’t get enough of those!!” - Christian Siriano
I know this is written by someone in PR, but really? The Starbucks gift card (and soon-to-be loyalty program) is about the "spirit of fashion and giving?" Sure. And if they really wanted to feed into my fashion sensibilities, Starbucks should have persuaded Siriano to do something a little more creative than gray swirls and his name scrawled across the card.
What are your thoughts on this designer collaboration?