Friday, March 26, 2010

Chanel's Photoshop Failure

Chanel may be willing to charge thousands of dollars for a handbag, but they're not willing to pony up the cash for a barnyard photo shoot. Case in point:

Sure the fashion house could have recreated a stable with plywood and hay bales. But where's the fun in that? Instead, Chanel asked a poor sap in the graphics department to Photoshop the models into a country scene - a la the Spring 2010 runway show. Little did they realize, a PhotoshopDiaster would be on their hands.

I'm sure chiffon is one of the most difficult things to Photoshop. But if you look closely, you'll see that the graphic artist was a little too liberal with the transparency - giving her a translucent leg.

Now, I don't think the graphic artist is entirely at fault for this mess. I'm sure an executive thought it would be a fantastic cost-savings maneuver to use some design magic on the shots from the runway show. Too bad Photoshop can't always work miracles - no matter how talented the artist is.

See the entire train wreck at Chanel's Web site.

16 comments:

  1. I agree that it's not so much the artist's fault as it is Chanel's. Even with good photoshopping the pictures still look cheap.

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  2. I can't imagine why they couldn't at least find an artist who was capable of preforming such a task. Even I have enough sense and Photoshop knowledge to not make her leg transparent! (and I don't know that much).

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  3. I wonder if it's supposed to look like that? Like a poster edge, pop-up art, type thing? Hm... intriguing for sure :)

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  4. I always believe that photoshop should be used as a last resort... I still feel that a great stylist, art director, photographer are all essential elements for a photo shoot. The work of the graphic artist should just be to enhance the output of the shoot.

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  5. What about the white 'stuff' near the arm and on the leg of the first image? What's that meant to be? Royal stuff up I say...

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  6. Holy crap! What a FAIL! Whyyyy Chanel, why?

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  7. So funny!! What the heck are people thinking sometimes??

    Have a great weekend girl! And keep the fabulous posts coming :-)

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  8. Not only the shoes, but the entire image is very poorly placed.


    I never say this, but BOOOO CHANEL!

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  9. Yikes. This is most definitely a train wreck. I can believe this is from Chanel! People put together nicer look things on Polyvore.

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  10. Chanel, you have dissapointed me for the first time. This is just brutal.

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  11. i saw this post earlier this weekend and it is still totally cracking me up. so smooth. so classy.

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