{ giveaway } J.E.M. Apparel

In lieu of Friday Finds Under $50, we're hosting a giveaway with J.E.M. Apparel. Not a bad tradeoff, huh? One reader will win any item in the shop worth up to $50! It's no secret that I'm fond of the Greek Isles dress. What's your favorite?

Mandatory entry - two steps:

1. Become an official follower of Style Obsession - new followers always welcome! Sign up at the right via Google Friend Connect, Bloglovin', or by RSS. Just let me know how you follow.
   
   AND
   
   
2. Visit J.E.M. Apparel and let me know what your favorite item is!
   

Note: Leave a separate comment for each additional entry for it to be eligible.

1. Become a fan of J.E.M. Apparel on Facebook.
   
   
2. Blog about this giveaway and leave the URL in your comment.
   
   
3. Tweet about this giveaway and leave the URL in your comment.
   

The Fine Print: Giveaway open to readers in the United States. The giveaway period will run through Sunday, June 12, 2011. The winner will be announced the following day. Be sure to leave a blog URL or e-mail address so I can contact you!

Can't wait to see if you win? Take 20% off your purchase at J.E.M. Apparel through Tuesday with the code SPRINGSALE.

{ reviewed } J.E.M. Apparel

A birthday weekend without a new dress isn't a birthday at all. Last weekend, I celebrated my 28th with a whirlwind of activities - and lots of dining out! (I'm not kidding. Over four days, we enjoyed fare from here, here, here, here, here, here and here.) Fortunately this dress courtesy of J.E.M. Apparel, was pretty enough - and roomy enough - for a starring role in Birthday Weekend 2011.

J.E.M. Apparel is a recently launched e-shopping destination featuring feminine items - with plenty of romantic details. Think ruching, ruffles and accentuated waistlines.

The dress arrived tucked into a gift box with blue tissue paper. The pristine presentation didn't last long enough for a photo (how could I resist a new dress?) but I appreciate the attention to detail. It's a level of customer service that you don't see from many e-tailers.

I chose the Greek Isles dress primarily for its breezy, forgiving drape - perfect for sweltering summer days. But I was sold by the gathered, cleavage-friendly bustline. It's the ideal juxtaposition to the loose skirt, adding just the right amount of femininity.

I was pleasantly surprised by the dress' heft. I can't tell you how many times I ordered online and was disappointed by a too thin, too sheer garment. I'd say the quality of this particular piece is similar to a jersey dress you'd find at J.Crew - a steal at $47.

Special Offer: Take 20% off your purchase at J.E.M. Apparel through Tuesday with the code SPRINGSALE.